Google Shopping Product Review Feed

Overview

The Google Shopping Product Review Feed allows you to send product reviews to Google Shopping.

The feed can be found at /datafeeds/google-shopping-product-reviews.xml, e.g. if your domain name is www.auroracommerce.com, then the feed would be available at www.auroracommerce.com/datafeeds/google-shopping-product-reviews.xml.

The feed is automatically updated once per day, but you can refresh the feed manually at any time using the Products > Reviews > Update Google Shopping Feed button. Please note that this is also the recommended way to generate the initial feed, the first time the feature is being used.

Feed Template

Google provides detailed guidelines about how to format a product feed and which fields should be included.

• https://developers.google.com/product-review-feeds/

You (or your design agency) can control exactly which fields are included in your feed by creating or editing a template file. Typically you would access this via FTP, and it can be found at /datafeeds/google-shopping-product-reviews.tpl.xml inside the relevant template directory for your domain name.

Example Template

An example template file is provided below, but please note that this file will require modification to suit your needs and to meet Google's guidelines.

<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns:vc="http://www.w3.org/2007/XMLSchema-versioning"
 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
 xsi:noNamespaceSchemaLocation=
 "http://www.google.com/shopping/reviews/schema/product/2.1/product_reviews.xsd">
  <reviews>
    {foreach from=$reviews item=review}
    <review>
      <reviewer>
        <name>{$review.reviewer_name}</name>
      </reviewer>
      <review_timestamp>{$review.review_timestamp}</review_timestamp>
      <title>{$review.review_title}</title>
      <content>{$review.review_description}</content>
      <review_url type="group">http://{$domain_name}{$review.product.product_filename}</review_url>
      <ratings>
        <overall min="1" max="5">{$review.review_rating}</overall>
      </ratings>
      <products>
        <product>
          <product_url>http://{$domain_name}{$review.product.product_filename}</product_url>
        </product>
      </products>
    </review>
    {/foreach}
  </reviews>
</feed>

Template Variables

A list of the available variables that can be used in the templates is given below. Please note that for both the product and additional fields sections, this list is not exhaustive: