Cross Sell, Up Sell and Related Lists
Learn more about the merchandising features within Aurora that can help you convince your customers to buy more.
This article provides an introduction to the three manual product lists available, their intended use, and how to add products to them.
Introduction
Using the Cross Sell, Up Sell, and Related tabs that are available when editing a product, you can create tailored lists of products that relate to the product being viewed. These lists could contain products that would be considered upgrades, or items that complement the product currently being viewed.
Each list only appears if it contains at least one item that is live and in stock. If stock is 0, the list can still appear when Action on Zero is set to Leave available, and able to be purchased or Leave available, and can be pre-ordered. See Inventory.
Aurora offers three custom lists for relating products:
| Type | Description | Intended Use |
|---|---|---|
| Cross Sell | Products that can be purchased along with the current product—similar to a chocolate bar at the supermarket checkout. | Product Details page. You may also display Cross Sell lists on the Basket, Order Completion page, and Despatch/Confirmation emails. |
| Up Sell | Alternative (generally more expensive) products that could be purchased instead of the item a customer is currently viewing. E.g., if a customer is viewing shoes for £50, you can highlight better shoes for £70. | Product Details page |
| Related | Designed to show grouped products together (e.g., variants that share an attribute such as colour) while still listing them as separate products. | Product Details page |
Related Products
As Related products always link between the grouped products, they always include the item you are viewing. For example, if you are viewing Black Top and this product has Red Top and Blue Top assigned as Related products, your list would look like:
- Black Top
- Red Top
- Blue Top
Even though you are viewing the Black Top page, Black Top appears at the beginning of the list.
Adding Products to Lists
Each of the Cross Sell, Up Sell, and Related lists has its own tab for each product (Products → All Products → Edit Product). To add products:
- In Product, start typing the product name or reference and select it from the popup.
- Set Order to position the product in the list.
- Click Add Product for the relevant list.
Don’t forget to Save Changes.
Updated 4 days ago